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画册印刷公司分享广告公司如何在订单市场中采取主动

来源:http://www.zhongguoyingyou.com   日期:2019-11-15

  如今单难解、利润低、钱难赚,这是在广告公司里听到更多的话,为什么有的广告公司却恬然处之、杂乱无章地接单,运转如常呢?这与接单的技巧有着很大关系。下面济南画册印刷小编把和广告公司在画册印刷方面协作的一些好的接单经历总结出来,以供大家参考。

  Now it's hard to understand the single, low profit and hard to earn money, which is the most heard in advertising companies. Why do some advertising companies live in peace, take orders in disorder and operate as usual? This has a lot to do with the skills of taking orders. Now Jinan album printing small editor and advertising company in the album printing cooperation some good experience summed up, for your reference.
  首先,客户上门先不要急于报价。比方上门做印刷或打印的客户,一进门就拿出本人的产品问,几钱一本?遇到这种状况,我们先不要急于报价,先拿出纸样让客户选择,当他们选择好纸张,再报价钱,同时要引见这张纸张的优缺陷,在引荐给客户更合适的纸张,这样,报价的主动权一直控制在本人手中。
济南画册印刷
  First of all, don't rush to make an offer when the customer comes to the door. For example, when a customer comes to the door for printing or printing, he or she will take out his or her product and ask how much is it? In this situation, we should not rush to make a quotation first, but first take out the paper pattern to let the customer choose. When they choose a good paper and then quote the price, at the same time, we should introduce the advantages and disadvantages of this paper, and recommend a more suitable paper to the customer. In this way, the initiative of quotation is always controlled by him or herself Hands.
  其一,肯定协作先收钱。先收钱的益处是,树立双方协作的诚意。由于在日常接单中也存在产品印刷出来没人收货,或送货上门拒收的状况,然后才得知此产品曾经不做了。所以先收钱的益处还在于改动不良客户的思想,提升用户义务感与忠实度。
  First, we must work together to collect money first. The advantage of receiving money first is to establish the sincerity of cooperation between the two sides. Because in the daily order receiving, there is also the situation that no one receives the product when it is printed, or it is rejected when it is delivered to the door, and then it is known that this product has not been made. So the benefit of collecting money first is to change the thinking of bad customers and improve the sense of obligation and loyalty of users.
  其二,设计费与产品分开报价。假如一本好的宣传册印刷品,要凸显一定内涵,彰显个性,就离不开设计,因而设计就必需有平面设计师投入时间精神,付出劳动。
  Second, the design fee and the product are quoted separately. If a good brochure print, to highlight a certain connotation and personality, it is inseparable from the design, so the design must have a graphic designer to invest in the spirit of time and labor.
  其三,.亮产品底线不如亮原资料底线。印刷协作共赢 其四,给客户预延送货时间。有时遇到印刷旺季,或停电,或物流要素,影响货期。因而向客户报货期时,更好预延送货时间,两天到货说三天,三天到货说四天,实践上如无不测都能提早到货,给客户惊喜。
  Third, the bottom line of products is not as good as that of raw materials. Printing cooperation win-win four, to customers delay delivery time. Sometimes the printing season, or power failure, or logistics factors, affect the delivery time. Therefore, when reporting the delivery time to the customer, it is better to postpone the delivery time, say three days for two-day delivery and four days for three-day delivery. In practice, if there is no accident, it can arrive early and surprise the customer.
  其五,是急单须标注明。标注急单的益处是,让托付印刷的厂家接单后优先印刷,确保货期精确无误。做印刷与广告的,维系客户关系的关键环节还是效劳,假如由于其中的屡次效劳都无法兑现,就会失信于用户。那么,这家用户在你店里的下单量就会急剧降落。
  Fifthly, urgent orders must be marked. The advantage of marking the urgent order is to let the entrusted printing manufacturer print the order first after receiving the order, so as to ensure the accurate delivery time. For those who do printing and advertising, the key link to maintain customer relationship is service. If the repeated service can not be fulfilled, they will lose trust with users. Then, the number of orders placed by this user in your store will drop sharply.
  其六,以合理的价钱树立品牌形象。作为广告公司必需明白,并不是一切的客户都一味压价。假如可以为客户提供处理设计计划,经过设计与创意,到达预期的设计目的,有些用户不在乎贵几元钱。相比之下,价钱太低,能够抢到一时的客户,更终因效劳跟不上而被客户丢弃。低价一直让人觉得低端,不踏实。当低价至无利润之时,连一个平面设计人员都请不起,那么这样的广告公司就难以生存了。
  Sixthly, set up brand image with reasonable price. As an advertising company, it is necessary to understand that not all customers are always pushing down the price. If we can provide customers with design plan, through design and creativity, we can achieve the expected design purpose. Some users don't care how much it costs. In contrast, the price is too low, to seize the customer for a while, and finally because the service can not keep up with the customer abandoned. Low price has always made people feel low-end and unreliable. When the price is low to no profit, even a graphic designer can't afford to pay, then such an advertising company is difficult to survive.
  其七,找优质协作供给商。画册印刷就照这本做,质量请求不高等,无论客户的请求与否,我们都要找到质的协作供给商,质优价廉当然是更重要的,好的产品客户才会珍惜,同样他再次做这个产品的时分自然会想到我们,长期协作的时机由此产生。
  Seventh, look for high-quality cooperative suppliers. Album printing is done according to this book. The quality request is not high. No matter whether the customer's request or not, we need to find the best cooperation supplier. Of course, high quality and low price are the most important. Good product customers will treasure it. Similarly, when he makes this product again, he will naturally think of us, and the opportunity for long-term cooperation arises.
  以上是济南画册印刷公司为大家介绍的“广告公司如何在订单市场中采取主动”的相关内容,想要了解更多内容,欢迎访问网站:http://www.zhongguoyingyou.com
  The above is the related content of "how to take the initiative in the order market" introduced by Jinan album printing company. For more information, please visit the website: http://www.jingyinshua.com