Today's enterprises depend on strengthening their market competitiveness and expanding their market share. The most extensive thing is to choose multiple forms of publicity, and the commercial catalog is an effective brochure to display the products of enterprises and other important information, so that more people can understand the unique of enterprises. But now most companies are on the cover of an image album, and they don't know what to do, Only according to the album cover which is usually popular in the market, to imitate, copy, hurry up. This will not only fail to provide corporate image, but also bring about negative impact.
Then how to plan and design a good corporate brochure? Jinan album printing company thinks that two important points: one is the planning and reproduction of the early album, the other is the design and implementation of the later album. Here's an explanation for it.
Do a good job in the early planning of the album
Jinan ruishang album design company believes that the first step of a successful album cover design should be to determine the album cover structure, catalog, style and folio from the characteristics of the enterprise itself; secondly, determine the album cover design style, form of expression, photography, layout, color, etc. according to the above results.
A good picture album must correctly convey the good quality and performance of the product, and at the same time bring good visual experience to the readers, so as to obtain value promotion after selection and use. When the designer accepts the specific design entrustment of the product enterprise album, he must look for the expression method from the following two aspects.
From the perspective of the producer, fully understand and understand the guiding ideology of the enterprise, the characteristics of the product and the target objects of the level, in order to obtain first-hand product information.
Secondly, do a good job in the design and implementation of later album
The later design and execution elements of the album can be roughly divided into the following four points.
Conceptual element: an element that is virtually nonexistent, invisible, but perceptible to the human mind. For example, if we look at a figure at an acute angle and feel that it is a little higher than it, there are some edge lines on the outline of the object. Conceptual elements generally include points, lines, and faces.
Visual elements: include the size, shape, and color of the graphic. The function of visual elements is to embody conceptual elements.
Relationship elements: including direction, board, space, center of gravity and other aspects to arrange visual elements.
Practical element: refers to the meaning, content, purpose and function of design.
In addition, a good album design and implementation should pay attention to the following four points:
1) The overall embodiment of corporate culture, market strategy and product characteristics
2) The beauty of vision
3) Continuity of album design
4) . display function (purpose)
Jinan, with keen visual art communication, is a professional graphic brochure design and printing company, which mainly provides corporate album design, corporate image album design, corporate product album design, promotional album design, poster design, magazine and book design, etc. relying on years of experience and professional theoretical knowledge, the company is active in the field of corporate promotional albums.
These are the related contents introduced by Jinan album printing company. If you want to know more, please visit the website: http://www.zhongguoyingyou.com